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	<title>Selling Care &#187; social care</title>
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		<title>How to Market Directly to Service Users</title>
		<link>http://www.sellingcare.co.uk/marketing-to-service-users/</link>
		<comments>http://www.sellingcare.co.uk/marketing-to-service-users/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 13:09:06 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[putting people first]]></category>
		<category><![CDATA[social care]]></category>
		<category><![CDATA[social care transformation]]></category>

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View more presentations from Glen  Crosier.

This is a version of a presentation I recently gave in-house to a client preparing to *launch* their organisation online and offer a range of personalised services far and beyond their traditional geographical boundaries. Interesting&#8230;an immediate example of how the Internet can offer increased possibilities for marketing directly to [...]<p><a href="http://www.sellingcare.co.uk/marketing-to-service-users/">How to Market Directly to Service Users</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/happy-house-panickity-place/' rel='bookmark' title='Permanent Link: Are You a Happy House or Panickity Place?'>Are You a Happy House or Panickity Place?</a></li><li><a href='http://www.sellingcare.co.uk/marketingdefinition/' rel='bookmark' title='Permanent Link: A Marketing Definition To Kick Things Off&#8230;'>A Marketing Definition To Kick Things Off&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li></ol>]]></description>
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		<title>Putting People First &#8211; Inspiration</title>
		<link>http://www.sellingcare.co.uk/putting-people-first-inspiration/</link>
		<comments>http://www.sellingcare.co.uk/putting-people-first-inspiration/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 13:10:34 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[social care]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/putting-people-first-stories-november-20-2009/</guid>
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Human Capital
November 13, 2009
This isn&#8217;t specifically about the putting people first agenda and social care &#8211; while the article relates to about organisations,  it rings true of many smaller care and &#8216;helping&#8217; organisations in the voluntary and private sector. The message ? If you want to provide high quality services &#8211; look after your people
Developing [...]<p><a href="http://www.sellingcare.co.uk/putting-people-first-inspiration/">Putting People First &#8211; Inspiration</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/transforming-social-care/' rel='bookmark' title='Permanent Link: Transforming Adult Social Care &#8211; Video'>Transforming Adult Social Care &#8211; Video</a></li><li><a href='http://www.sellingcare.co.uk/senseofpurpose/' rel='bookmark' title='Permanent Link: Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?'>Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?</a></li></ol>]]></description>
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		</item>
		<item>
		<title>Putting People First Themes &#8211; Social Capital</title>
		<link>http://www.sellingcare.co.uk/putting-people-first-social-capital/</link>
		<comments>http://www.sellingcare.co.uk/putting-people-first-social-capital/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 16:11:51 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[social capital]]></category>
		<category><![CDATA[social care]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/putting-people-first-stories-november-13-2009/</guid>
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Five Reasons why you should care about social networks.
November 13, 2009
- Putting People First is about more than choice, control and personalised services. The social capital theme that runs through PPF is about strengthening community ties for the most vulnerbale &#8211; helping create social capital for the benefit of the most vulnerable who do not [...]<p><a href="http://www.sellingcare.co.uk/putting-people-first-social-capital/">Putting People First Themes &#8211; Social Capital</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-inspiration/' rel='bookmark' title='Permanent Link: Putting People First &#8211; Inspiration'>Putting People First &#8211; Inspiration</a></li><li><a href='http://www.sellingcare.co.uk/transforming-social-care/' rel='bookmark' title='Permanent Link: Transforming Adult Social Care &#8211; Video'>Transforming Adult Social Care &#8211; Video</a></li><li><a href='http://www.sellingcare.co.uk/marketing-to-service-users/' rel='bookmark' title='Permanent Link: How to Market Directly to Service Users'>How to Market Directly to Service Users</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li></ol>]]></description>
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		<item>
		<title>Putting People First Stories &#8211; November 6, 2009</title>
		<link>http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/</link>
		<comments>http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:40:02 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[social care]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/</guid>
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Study: Educating Your Customers About the Web Could Make Them Smarter
November 6, 2009
- Who said you can&#8217;t reach elderly people through the web ? &#8211; 105 year old Twitter user &#8211; fantastic
Risk averse agencies are the enemy of personalisation
November 6, 2009
- Here&#8217;s another clue for those people wondering how to develop personalised services and market [...]<p><a href="http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/">Putting People First Stories &#8211; November 6, 2009</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-inspiration/' rel='bookmark' title='Permanent Link: Putting People First &#8211; Inspiration'>Putting People First &#8211; Inspiration</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/marketing-to-service-users/' rel='bookmark' title='Permanent Link: How to Market Directly to Service Users'>How to Market Directly to Service Users</a></li></ol>]]></description>
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