Putting People First Stories – November 6, 2009
by Glen Crosier on November 6, 2009
in putting people first
- Study: Educating Your Customers About the Web Could Make Them Smarter
- Risk averse agencies are the enemy of personalisation
- Elaine’s story about her family’s Individual Budget
November 6, 2009
- Who said you can’t reach elderly people through the web ? – 105 year old Twitter user – fantastic
November 6, 2009
- Here’s another clue for those people wondering how to develop personalised services and market them directly in a meaningful way that speaks to the end user customer/client.
November 6, 2009
- Elaine’s story provides valuable insights for anyone asking “what do people really want?”. Its time to move beyond annual satisfaction surveys and really start to listen to how people want to feel, how they want to be treated, what help they want and what they don’t want.
It’s up to service providers to understand what self directed support is about and prove they really ‘get it’. This has to happen through a marketing approach which means something to the customer – clear communication of service benefits, a unique selling point, and a compelling reason why someone should choose service A over service B is a good start.
Like any other business to earn the trust of the customer it requires going the ‘extra mile’ to show people their needs and wants are truly understood.
Transforming Adult Social Care – Video
by Glen Crosier on November 4, 2009
in putting people first
Transforming Adult Social Care from DH Care Networks on Vimeo.
This is the first of a series of 3 videos about Putting People First produced by the Department of Health available on their DH Care Networks site. There is a wealth of regularly updated information available on Putting People First and personalisation.
This short 4 minute video answers the question, “What is Putting People First?”
It goes on to explain the four main themes of PFF:
1. Early Intervention/Prevention
2. Choice and Control
3. Social Capital
4. Universal Services
