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	<title>Selling Care &#187; Personalisation Agenda</title>
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		<title>How to Market Directly to Service Users</title>
		<link>http://www.sellingcare.co.uk/marketing-to-service-users/</link>
		<comments>http://www.sellingcare.co.uk/marketing-to-service-users/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 13:09:06 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[putting people first]]></category>
		<category><![CDATA[social care]]></category>
		<category><![CDATA[social care transformation]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/?p=162</guid>
		<description><![CDATA[
View more presentations from Glen  Crosier.

This is a version of a presentation I recently gave in-house to a client preparing to *launch* their organisation online and offer a range of personalised services far and beyond their traditional geographical boundaries. Interesting&#8230;an immediate example of how the Internet can offer increased possibilities for marketing directly to [...]<p><a href="http://www.sellingcare.co.uk/marketing-to-service-users/">How to Market Directly to Service Users</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/happy-house-panickity-place/' rel='bookmark' title='Permanent Link: Are You a Happy House or Panickity Place?'>Are You a Happy House or Panickity Place?</a></li><li><a href='http://www.sellingcare.co.uk/marketingdefinition/' rel='bookmark' title='Permanent Link: A Marketing Definition To Kick Things Off&#8230;'>A Marketing Definition To Kick Things Off&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/marketing-to-service-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?</title>
		<link>http://www.sellingcare.co.uk/senseofpurpose/</link>
		<comments>http://www.sellingcare.co.uk/senseofpurpose/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 11:15:20 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[outcomes in social care]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[social care transformation]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/?p=143</guid>
		<description><![CDATA[
A Vision of Choice and Control on Vimeo.
This is the second of three videos produced by the DH Care Networks on the Personalisation Agenda to introduce key themes for social care transformation. Although the series is aimed primarily at local authorities, the narrative sets out the issues nicely and provides useful insight for providers and [...]<p><a href="http://www.sellingcare.co.uk/senseofpurpose/">Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/transforming-social-care/' rel='bookmark' title='Permanent Link: Transforming Adult Social Care &#8211; Video'>Transforming Adult Social Care &#8211; Video</a></li><li><a href='http://www.sellingcare.co.uk/happy-house-panickity-place/' rel='bookmark' title='Permanent Link: Are You a Happy House or Panickity Place?'>Are You a Happy House or Panickity Place?</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/marketing-to-service-users/' rel='bookmark' title='Permanent Link: How to Market Directly to Service Users'>How to Market Directly to Service Users</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/senseofpurpose/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Putting People First &#8211; Inspiration</title>
		<link>http://www.sellingcare.co.uk/putting-people-first-inspiration/</link>
		<comments>http://www.sellingcare.co.uk/putting-people-first-inspiration/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 13:10:34 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[social care]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/putting-people-first-stories-november-20-2009/</guid>
		<description><![CDATA[
Human Capital
November 13, 2009
This isn&#8217;t specifically about the putting people first agenda and social care &#8211; while the article relates to about organisations,  it rings true of many smaller care and &#8216;helping&#8217; organisations in the voluntary and private sector. The message ? If you want to provide high quality services &#8211; look after your people
Developing [...]<p><a href="http://www.sellingcare.co.uk/putting-people-first-inspiration/">Putting People First &#8211; Inspiration</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/transforming-social-care/' rel='bookmark' title='Permanent Link: Transforming Adult Social Care &#8211; Video'>Transforming Adult Social Care &#8211; Video</a></li><li><a href='http://www.sellingcare.co.uk/senseofpurpose/' rel='bookmark' title='Permanent Link: Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?'>Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/putting-people-first-inspiration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Putting People First Stories &#8211; November 6, 2009</title>
		<link>http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/</link>
		<comments>http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:40:02 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[social care]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/</guid>
		<description><![CDATA[
Study: Educating Your Customers About the Web Could Make Them Smarter
November 6, 2009
- Who said you can&#8217;t reach elderly people through the web ? &#8211; 105 year old Twitter user &#8211; fantastic
Risk averse agencies are the enemy of personalisation
November 6, 2009
- Here&#8217;s another clue for those people wondering how to develop personalised services and market [...]<p><a href="http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/">Putting People First Stories &#8211; November 6, 2009</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-inspiration/' rel='bookmark' title='Permanent Link: Putting People First &#8211; Inspiration'>Putting People First &#8211; Inspiration</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/marketing-to-service-users/' rel='bookmark' title='Permanent Link: How to Market Directly to Service Users'>How to Market Directly to Service Users</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transforming Adult Social Care &#8211; Video</title>
		<link>http://www.sellingcare.co.uk/transforming-social-care/</link>
		<comments>http://www.sellingcare.co.uk/transforming-social-care/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:17:03 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[putting people first]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[social care markets]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/?p=107</guid>
		<description><![CDATA[
Transforming Adult Social Care from DH Care Networks on Vimeo.
This is the first of a series of 3 videos about Putting People First produced by the Department of Health available on their DH Care Networks site. There is a wealth of regularly updated information available on Putting People First and personalisation.  
This short 4 [...]<p><a href="http://www.sellingcare.co.uk/transforming-social-care/">Transforming Adult Social Care &#8211; Video</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/senseofpurpose/' rel='bookmark' title='Permanent Link: Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?'>Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-inspiration/' rel='bookmark' title='Permanent Link: Putting People First &#8211; Inspiration'>Putting People First &#8211; Inspiration</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/transforming-social-care/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Personalisation Agenda and New Business.…</title>
		<link>http://www.sellingcare.co.uk/personalisation-agenda/</link>
		<comments>http://www.sellingcare.co.uk/personalisation-agenda/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 14:02:47 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[personalisation social care]]></category>
		<category><![CDATA[putting people first]]></category>
		<category><![CDATA[social care markets]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/?p=73</guid>
		<description><![CDATA[The personalisation agenda&#8217;s mapped out in Putting People First and local authorities are moving forward across the country. Here&#8217;s a few thoughts about how the personalisation agenda relates to new business for smaller providers. Ok these ideas are untested &#8211; just ideas at this stage but perhaps useful if you&#8217;re thinking about taking advantage of [...]<p><a href="http://www.sellingcare.co.uk/personalisation-agenda/">The Personalisation Agenda and New Business.…</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-inspiration/' rel='bookmark' title='Permanent Link: Putting People First &#8211; Inspiration'>Putting People First &#8211; Inspiration</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/happy-house-panickity-place/' rel='bookmark' title='Permanent Link: Are You a Happy House or Panickity Place?'>Are You a Happy House or Panickity Place?</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/transforming-social-care/' rel='bookmark' title='Permanent Link: Transforming Adult Social Care &#8211; Video'>Transforming Adult Social Care &#8211; Video</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/personalisation-agenda/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</title>
		<link>http://www.sellingcare.co.uk/putting-people-first/</link>
		<comments>http://www.sellingcare.co.uk/putting-people-first/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 14:42:34 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[personalisation social care]]></category>
		<category><![CDATA[putting people first]]></category>
		<category><![CDATA[self directed support]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/?p=62</guid>
		<description><![CDATA[If the impact of Putting People First isn’t already part of your working life, here’s a quick snapshot to bring you right up to date as of August 2009.
Putting People First is the lead paper outlining the Government’s vision of how social care will be transformed. 
Download a copy of the putting people first paper. [...]<p><a href="http://www.sellingcare.co.uk/putting-people-first/">Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/putting-people-first-inspiration/' rel='bookmark' title='Permanent Link: Putting People First &#8211; Inspiration'>Putting People First &#8211; Inspiration</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-social-capital/' rel='bookmark' title='Permanent Link: Putting People First Themes &#8211; Social Capital'>Putting People First Themes &#8211; Social Capital</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first-stories-november-6-2009/' rel='bookmark' title='Permanent Link: Putting People First Stories &#8211; November 6, 2009'>Putting People First Stories &#8211; November 6, 2009</a></li><li><a href='http://www.sellingcare.co.uk/happy-house-panickity-place/' rel='bookmark' title='Permanent Link: Are You a Happy House or Panickity Place?'>Are You a Happy House or Panickity Place?</a></li></ol>]]></description>
		<wfw:commentRss>http://www.sellingcare.co.uk/putting-people-first/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are You a Happy House or Panickity Place?</title>
		<link>http://www.sellingcare.co.uk/happy-house-panickity-place/</link>
		<comments>http://www.sellingcare.co.uk/happy-house-panickity-place/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 14:17:23 +0000</pubDate>
		<dc:creator>Glen Crosier</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[care and support sector]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[Personalisation Agenda]]></category>
		<category><![CDATA[putting people first]]></category>

		<guid isPermaLink="false">http://www.sellingcare.co.uk/?p=49</guid>
		<description><![CDATA[
Most people I meet in the care and support world are passionate about what they do and really want to make a difference&#8230;
Making a difference for vulnerable people on an individual basis is where it all starts but actually sustaining a successful viable business based on high quality services is equally about making sure you [...]<p><a href="http://www.sellingcare.co.uk/happy-house-panickity-place/">Are You a Happy House or Panickity Place?</a> is a post from: <a href="http://www.sellingcare.co.uk">Selling Care</a></p>



Related posts:<ol><li><a href='http://www.sellingcare.co.uk/marketing-to-service-users/' rel='bookmark' title='Permanent Link: How to Market Directly to Service Users'>How to Market Directly to Service Users</a></li><li><a href='http://www.sellingcare.co.uk/marketingdefinition/' rel='bookmark' title='Permanent Link: A Marketing Definition To Kick Things Off&#8230;'>A Marketing Definition To Kick Things Off&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/personalisation-agenda/' rel='bookmark' title='Permanent Link: The Personalisation Agenda and New Business.…'>The Personalisation Agenda and New Business.…</a></li><li><a href='http://www.sellingcare.co.uk/putting-people-first/' rel='bookmark' title='Permanent Link: Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;'>Putting People First – Just In Case This Hasn&#8217;t Properly Hit Your Radar&#8230;</a></li><li><a href='http://www.sellingcare.co.uk/senseofpurpose/' rel='bookmark' title='Permanent Link: Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?'>Is This The &#8216;Ultimate Outcome&#8217; for Personalised Services?</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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