How to Market Directly to Service Users
by Glen Crosier on December 21, 2009
in Marketing Basics
This is a version of a presentation I recently gave in-house to a client preparing to *launch* their organisation online and offer a range of personalised services far and beyond their traditional geographical boundaries. Interesting…an immediate example of how the Internet can offer increased possibilities for marketing directly to potential clients wherever they are…
As I was preparing to post this here a bit of Internet news I heard about was the announcement by Swindon Borough Council that they will be providing free Internet access to all its residents…Interesting again…
Expect to see more competition online in the care and support sector as end customers, brokers and families use the Internet to gather information about what’s available in their area. I also predict there will be a demand from service users to be able to see customer reviews and ‘assess’ the reputation of service providers via the Internet.
If people want to access your information online (see the presentation for stats) and you’re not there or can’t be found you could be missing the boat…
Final points to make clear:
1. Internet marketing for care and support providers is relevant and works on a national and local scale. The smallest community providers can benefit. “Google Local” helps local businesses get found in their local area. (like everything there are a few tricks to be aware of and a learning curve to navigate but useful for providers of all sizes)
2. Internet marketing opportunities exist for virtually every segment and sub-sector of the care and support market regardless of the client group or type of service.
3. Internet marketing isn’t about just a website or the online equivalent of a brochure with some ‘blurb’ in it. It’s about creating a strategy that will attract and engage visitors, grow your reputation, create opportunities for connection offline and generate demand for your service offerings.
If you’d like to talk about your Internet marketing strategy drop me an email…
