Putting People First – Leadership and Partnership
by Glen Crosier
This is third of a series of videos produced by DH Care Networks. This one gives us a snapshot of what the current thinking along the lines of “what will it take to make putting people first a reality?”
Jan Stubbings, Chief Executive, Gloucestshire PCT talks about what is essentially the marketing challenge which goes like this:
1. Listen
2. Frame the Picture
3. Sell the Vision
4. Sell the Story
Whether relating this to Council leaders working to affect change or service providers looking to innovate and grow Jan is bang on target with this. Note the order – listening comes first.
Following my own advice, I’m listening on what one chap on the video talks about (assume he’s a service user) the benefits of working in smaller groups. I think we’ve all been to those big scale consultation events where we feel “too small to be noticed”.
Putting people at the heart of the transformation involves not just listening to what type of services they want – it starts with listening to how they would like to be involved. By the sounds of it, small groups where people have the confidence to contribute, express themselves and ‘feel heard’ will be a good start.
