Market Development Services
“The only thing harder than starting something new, ,
is stopping something old.” Dr.Russell Ackoff
For Local Authorities/statutory agencies moving forward with the personalisation agenda:
How do you stimulate and shape social care local market for the future while maintaining existing supply?
What should you do to encourage providers to become more innovative resulting in more choice and improved outcomes for customers?
How about the challenge of facilitating effective collaboration approaches needed to make personalisation happen?
Part of the solution is to understand what local providers need to meet future market demands. After working and discussing issues with many providers and people working in local authorities around the country, I’ve found 3 definite areas where support is needed to enable local markets to develop:
- Leadership – Most providers need on-going information, direction and support to take the lead themselves and make the strategic changes necessary to embrace the personalisation agenda
- Innovation – Transformation and personalisation means finding new ways of addressing current and future issues – increased customer expectations, less funding available, more people in need of social care means innovation is the key to better choices and efficiency
- Strategic Marketing Positioning/Communication - Voluntary sector agencies have always relied on grants and on-going block contracts and many now face significant challenges with new marketing and communications strategies needed in future to engage personal budget holders and others influencing purchasing decisions.
We offer supporting services in each of these areas through bespoke design and delivery of workshops, collaborative events, consultancy and advice. Contact me here for initial chat or call me (Glen Crosier) on 07956 109995
