Selling Care

Which (local) Market?

admin — Wed, 03 Mar 2010 16:12:21 +0000

Thinking about market development always leads to me to ponder “which market?” exactly – this cropped up again when reading Marketing Extra Care Housing found over on the DH Care Networks. This is important because the more we know about “which market” exactly we’re talking about the more meaningful our conversations will be with all the [...]

Which (local) Market? is a post from: Selling Care

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Putting People First – Leadership and Partnership

Glen Crosier — Mon, 08 Feb 2010 15:53:31 +0000

This is third of a series of videos produced by DH Care Networks. This one gives us a snapshot of what the current thinking along the lines of “what will it take to make putting people first a reality?” Jan Stubbings, Chief Executive, Gloucestshire PCT talks about what is essentially the marketing challenge which goes [...]

Putting People First – Leadership and Partnership is a post from: Selling Care

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How to Market Directly to Service Users

Glen Crosier — Mon, 21 Dec 2009 13:09:06 +0000

View more presentations from Glen Crosier. This is a version of a presentation I recently gave in-house to a client preparing to *launch* their organisation online and offer a range of personalised services far and beyond their traditional geographical boundaries. Interesting…an immediate example of how the Internet can offer increased possibilities for marketing directly to [...]

How to Market Directly to Service Users is a post from: Selling Care

Is This The ‘Ultimate Outcome’ for Personalised Services?

Glen Crosier — Tue, 01 Dec 2009 11:15:20 +0000

A Vision of Choice and Control on Vimeo. This is the second of three videos produced by the DH Care Networks on the Personalisation Agenda to introduce key themes for social care transformation. Although the series is aimed primarily at local authorities, the narrative sets out the issues nicely and provides useful insight for providers and [...]

Is This The ‘Ultimate Outcome’ for Personalised Services? is a post from: Selling Care

Putting People First – Inspiration

Glen Crosier — Fri, 20 Nov 2009 13:10:34 +0000

Human Capital November 13, 2009 This isn’t specifically about the putting people first agenda and social care – while the article relates to about organisations, it rings true of many smaller care and ‘helping’ organisations in the voluntary and private sector. The message ? If you want to provide high quality services – look after your people Developing [...]

Putting People First – Inspiration is a post from: Selling Care

Putting People First Themes – Social Capital

Glen Crosier — Fri, 13 Nov 2009 16:11:51 +0000

Five Reasons why you should care about social networks. November 13, 2009 - Putting People First is about more than choice, control and personalised services. The social capital theme that runs through PPF is about strengthening community ties for the most vulnerbale – helping create social capital for the benefit of the most vulnerable who do not [...]

Putting People First Themes – Social Capital is a post from: Selling Care

Putting People First Stories – November 6, 2009

Glen Crosier — Fri, 06 Nov 2009 16:40:02 +0000

Study: Educating Your Customers About the Web Could Make Them Smarter November 6, 2009 - Who said you can’t reach elderly people through the web ? – 105 year old Twitter user – fantastic Risk averse agencies are the enemy of personalisation November 6, 2009 - Here’s another clue for those people wondering how to develop personalised services and market [...]

Putting People First Stories – November 6, 2009 is a post from: Selling Care

Transforming Adult Social Care – Video

Glen Crosier — Wed, 04 Nov 2009 15:17:03 +0000

Transforming Adult Social Care from DH Care Networks on Vimeo. This is the first of a series of 3 videos about Putting People First produced by the Department of Health available on their DH Care Networks site. There is a wealth of regularly updated information available on Putting People First and personalisation. This short 4 [...]

Transforming Adult Social Care – Video is a post from: Selling Care

The Personalisation Agenda and New Business.…

Glen Crosier — Fri, 07 Aug 2009 14:02:47 +0000

The personalisation agenda’s mapped out in Putting People First and local authorities are moving forward across the country. Here’s a few thoughts about how the personalisation agenda relates to new business for smaller providers. Ok these ideas are untested – just ideas at this stage but perhaps useful if you’re thinking about taking advantage of [...]

The Personalisation Agenda and New Business.… is a post from: Selling Care

Putting People First – Just In Case This Hasn’t Properly Hit Your Radar…

Glen Crosier — Thu, 06 Aug 2009 14:42:34 +0000

If the impact of Putting People First isn’t already part of your working life, here’s a quick snapshot to bring you right up to date as of August 2009. Putting People First is the lead paper outlining the Government’s vision of how social care will be transformed. Download a copy of the putting people first paper. [...]

Putting People First – Just In Case This Hasn’t Properly Hit Your Radar… is a post from: Selling Care