Selling Care » Marketing Basics

How to Market Directly to Service Users

Glen Crosier — Mon, 21 Dec 2009 13:09:06 +0000

View more presentations from Glen Crosier. This is a version of a presentation I recently gave in-house to a client preparing to *launch* their organisation online and offer a range of personalised services far and beyond their traditional geographical boundaries. Interesting…an immediate example of how the Internet can offer increased possibilities for marketing directly to [...]

How to Market Directly to Service Users is a post from: Selling Care

Are You a Happy House or Panickity Place?

Glen Crosier — Fri, 31 Jul 2009 14:17:23 +0000

Most people I meet in the care and support world are passionate about what they do and really want to make a difference… Making a difference for vulnerable people on an individual basis is where it all starts but actually sustaining a successful viable business based on high quality services is equally about making sure you [...]

Are You a Happy House or Panickity Place? is a post from: Selling Care

A Marketing Definition To Kick Things Off…

Glen Crosier — Thu, 09 Jul 2009 16:16:57 +0000

As this is the first post on this blog, I want to “set my stall out”.So here we go… The 3 ‘truths’ for any organisation to be successful… 1. Deliver brilliant services that make a difference 2. Develop a marketing mindset 3. Implement a marketing plan (and follow through consistently) No amount of marketing however good it looks will make up for rubbish [...]

A Marketing Definition To Kick Things Off… is a post from: Selling Care